Tretorn was founded in Helsingborg, Sweden in 1891, and has come a long way since. Today, you can find the brand in stores all over the world, but Tretorn remains committed to their living heritage. This means proven expertise in creating products that can withstand Scandinavian weather without getting in the way of everyday life.
Tretorn is proud of their history and legacy. From the rough weather that got them started in 1891 to the continued improvement and innovation that keeps them going, Tretorn is celebrating their living heritage. To Tretorn’s first 128 years – and evolving for many more years to come.
BORN OUT OF SCANDINAVIAN WEATHER
January 3rd, 1891 the Dunker family opened up the doors to the new rubber factory that came to be known as Tretorn. The number of employees was 52 and the factory floor about 2,500 square meters. The factory produced galoshes for farmers to protect their feet. The tough Scandinavian weather was challenging for the farmers who didn’t have shoes to protect them from the cold or wet weather. The new Tretorn galoshes were a big innovation, which helped farmers all over the country to stay warm and dry when they were walking the fields. In the next coming year Tretorn produced 39 000 pair of galoshes.
What many don’t know is that Tretorn is the second oldest sneaker manufacturer in the world. Right after the US rubber company started producing Keds. The Dunker family were big sports enthusiasts and knowing how to vulcanize rubber, Henry Dunker decided to go into the sports business. On 1 May 1900 they produced their first rubber sole sneaker. A huge innovation in footwear and the beginning of a new era for Tretorn.
FIRST TENNIS BALL
The Dunker family took their interest in sports to next level. Two years after the first sneakers launched, Henry Dunker and Tretorn first started making tennis balls. The tennis balls became very popular and were widely distributed.
FIRST RUBBER BOOT
Tretorn went from only producing protective galoshes for the farmers to produce the first rubber boot, as we know it today. This was a natural progression and made the rubber boot user-friendly to not only the farmers but also to regular customers.
7 MILLION BOOTS A YEAR
With innovations like the rubber boot, sneakers and tennis ball on the resume, Tretorn became internationally well known; with global fame Tretorn becomes Scandinavia’s biggest producer of rubber in the 1950’s. With 3000 employees Tretorn was manufacturing 7 million rubber boots a year.
As a natural step from the success with sport shoes in the 30’s, Tretorn introduced a remake of the Tournament as an on-court tennis sneaker. The style is a true original and re-launched in a contemporary eco design for 2019.
INTRODUCING THE RACKET SHOE
First launched as “Davis Cup” and later renamed to “Racket”. This wildly popular original ‘Racket‘ sneaker was made for professional court tennis. With its robust rubber toecap and the three-layer pimpled sole, that wouldn’t wear out during the toughest of play. It was an innovative tennis clay court shoe that raised to iconic heights. This is a true original icon and re-launched in a contemporary eco design for 2019.
OFFICIAL SWEDISH OLYMPIC TEAM SNEAKER
The Olympics took place in Mexico 1968, also known as the design Olympics because of the graphic design campaign, which became one of the most famous in Olympic history. Tretorn were proud creators of the official Swedish Olympic team sneaker and became after this event even more acknowledged as a sports and sneakers brand across the world.
The Olympic was also the official Olympic team sneaker during the winter Olympics in Grenoble.
At the end of the 60s sailing became very popular as a sport and hobby. At this time Tretorn’s classic sailing collection Wings was first launched. The rubber sailing boots became quickly popular and could be seen all over the Swedish archipelago.
Tretorn’s micro cellular technology launches and is patented worldwide and recognized by the International Tennis Federation (ITF) as the pioneer in a new category of tennis balls called ‘micro cell.’ Tretorn’s micro cell tennis balls, the Micro X, is neither pressurized nor pressure less. The Micro X ball combines the best of both worlds, resulting in a tour performance ball that does not lose bounce or performance over time.
PRESSURIZED TENNIS BALLS
Tretorn launches pressurized tennis balls and become official sponsors at the WTA (Women Professional Tennis Association).
In 2016 Tretorn celebrated 125 years in business, which made them rethink the company’s basic philosophy and what kind of products they wanted to make for the next 125 years. Tretorn has a long heritage of CSR and responsible manufacturing and as we face huge climate challenges, they decided it was time to take even greater responsibility. To use our planets limited resources in a more innovative way Tretorn decided to start the Eco Essentials Initiative.
LEFT OVER PROJECT
Tretorn launches the first Eco Essentials project – the Left Over Project. Together with the Swedish outdoor retailer Naturkompaniet, they launched a rain jacket collection inspired by natural ecosystems, where nothing should go to waste. They bought leftover fabrics from manufacturers and reused it by creating extremely limited-edition collections.
GHOST NET PROJECT
Tretorn and Naturkompaniet launch the second Eco Essentials project. A limited co-lab collection made out of recycled fishing nets, collected to prevent ghost nets in our oceans.
WORLD OCEAN CONFERENCE NEW YORK
Tretorn is selected and highlighted at UN’s World Ocean Conference as a benchmark company working towards climate goals.
The unique fabric, Tretorn OCEAN-SHELL®, was launched in 2018 as their next invention within the Eco Essentials initiative. The OCEAN-SHELL® is a three-layer fabric made from recycled PET-bottles collected from the ocean outside of Taiwan. The jacket is equipped with hydrophilic membrane also made from recycled PET from the ocean. Making the fabric a full circle renewable source adapted to be recycled again.
The OCEAN-SHELL® fabric at the moment can be found in jackets like the Arch and Sphere jackets. This is a fabric created to innovate the future so you can count on finding it in Tretorn’s collections in many new creative ways from now on.
Tretorn reinvents iconic sneakers from the 60’s, but with a cleaner footprint in the spirit of Eco Essentials Initiative.